Mature Friends

Industry: Communities & Social Media
Scope:  Logo Design

Overview: Mature Friends is a Seattle-based social group of 250+ LGBTQIA* people over 40 that was established in the 1980s. The group’s prior logo was dated and they came to me seeking a fresh logo design.

Final Works

Included in the final logo assets are variations for light and dark backgrounds as well as variations that are embroidery/printer friendly, as, gradients can be difficult to reproduce.

My Process

Insight: I worked with Mature Friend’s president to clarify a few guiding visual keywords that were representative of the group’s mission, vision, and values. I used those words to guide me throughout my design process. I went through a few rounds of revisions with multiple stakeholders, then edited + refined the design using their feedback.

Slaaay

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