New Hampshire Custom Map
Industry: Business; Creative Services
Scope: Custom Designed Printed Maps
“Custom foldable maps designed for you.”
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Wolfeboro, New Hampshire could always use more tourism and a client of mine wanted a pocket-sized map to bring more tourism to the town and show off what the surrounding area has to offer.
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The majority of tourists visit New Hampshire in the summer, so we wanted the map to reflect a hot, breezy, lakeside vibe. The town of Wolfeboro has a lot of history and we wanted the graphic elements to reflect that, so we agreed on using vintage illustrations from heritagetype.com.
Proof of Concept
Process: After looking at a few provided map style examples, the client knew they wanted to go a hand-drawn visual direction. The map also needed to exude summer—their biggest month for tourism. They liked my drafts of the lake (below) right away.
Exploration: I continued to iterate and explore with stylized typography that added fun, classy personality, and, played around with a bright, summery color palette.
Putting it all together: With the main components of the visual direction fleshed out and solidified, all that remained was to put everything together into a cohesive 3x8 foldable map, complete with cardstock covers glued on after printing.
