ADHD Coaches Organization 2023

Industry: Business Coaching & Consulting
Scope: Brand Identity Refresh, Logo, Style Guide, and Brand Book

The ADHD Coaches Organization is the worldwide professional membership organization for ADHD coaches, and they are committed to serving as a resource for ADHD coaches, for our members, and for the public. With a recent boom in membership, they decided now was the time for a brand refresh.

  • The ADHD Coaches Organization, or ACO, wanted to give the brand a facelift as well as document proper use of ACO branding for current and future partners, board members, and members. The following design solutions were determined: refreshed identity: style guide & logo, as well as, membership badges, letterhead template, & powerpoint template.

  • The ACO recently experienced a large jump in membership, however, their pre-existing branding already lived in the mind of their audience, so, we opted for a brand “refresh” instead of a “rebrand”. We wanted to build on brand recognition — not lose it.

  • The first step to this project was the style guide. Buttoning that up first would give us a blueprint to follow for the logos, badge, & templates.

Final Works

Logo Refresh

Style Guide

Membership Badge

PowerPoint Template

Letterhead Template

More Solutions: Lastly, the brand book ties everything together by giving the reader the “why” behind design choices & by establishing brand guidelines (DOs & DON’Ts). Here are a few pages:

My Process

Process: I worked with 4 members of the ACO team, presented 2 style guide concepts, & went through 2 rounds of iteration with them. Style guides as a standalone document can be difficult to get a feel for, so I created an “applied” style guide using mock PowerPoint slides in the concept’s styles.

Exploration: After digesting the ACO’s mission, vision, values, and tenets I supplied them with two primary directions (below).

Concept 1 (left)

Concept 2 (right)

Concept 1 (left)

Concept 2 (right)

Ta-da!

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